1 Privacy Statement.

References to Silva Elm ("we", "our" or "us") within this privacy policy includes both the company Silva Elm Ltd (Company Number 11735729) and sole trader David Ewins trading as Silva Elm with a common address at 22 Goodliffe Gardens, Tilehurst, Reading, Berkshire, RG316FZ, United Kingdom.

Silva Elm is committed to maintaining your rights to privacy.

This notice explains our practices for processing information collected about you in order that you may better protect your privacy.


2 Collection and Use of Information

Silva Elm considers information collected on this web-site as confidential. As the sole owner of this web-site we will not sell, share, or rent this information to third parties. Silva Elm does not collect any personally identifiable information about visitors of the website.

Visitors are able to send emails to Silva Elm that will contain the user's name and email address, as well as any additional information the user may wish to include in the message. Silva Elm uses the information visitors provide about themselves to fulfil those visitors' requests. Email addresses are only used to answer messages received. We record your requests and our reply in order to improve our service and/or our software retaining only your name and email address.


3 Collection of Information During Purchase

License purchase is initiated on Silva Elm's website with information entry restricted to license quantity and your chosen currency.

At the point of payment, you are transferred to the Worldpay website for secure payment processing.

On purchase completion, we are sent payment details of your Worldpay transaction to fulfil our billing obligation and provision of a License Key via email. Worldpay do not send us credit card information other than the card type used. We keep very limited personal information about your purchase (name, billing address and email address) to verify enquiries regarding your license purchase and for "Product Activation" via a Registration Procedure.

Worldpay's Privacy Notice details how personal information collected during a transaction is processed.

Silva Elm will not sell, share, or rent any information provided by you during your purchase to third parties.


4 Collection of Information for Product Activation via Registration

Silva Elm reserves the right to optionally require Product Activation via a Registration Procedure to unlock software capabilities of your Sense product software installation.

In circumstances where Product Activation is required, a Registration Code ("code") is generated from general information gathered from your computer's system components during software installation and used as the basis of limiting use to that machine. No personally-identifiable information of any kind is used in the generation of this code and in order to ensure your total privacy, this information is processed into a non-unique one-way encryption that cannot be reverse-calculated to the original computer information.

Users are requested to supply this code with their License Key (supplied on license purchase), the product name and version in order to register with Silva Elm. In return, Silva Elm provides a Product Key for Product Activation. This information content applies to both direct online (live) registration from your licensed software or offline (indirect via a different computer) registration via email.

The user supplied information is used solely for the purpose of provision of the Product Key. We will not sell, share, or rent this information to third parties.


5 Collection of Information via Web-Site Interaction

We may collect information regarding your interaction with our web-site using analytic tools. This may include information such as your IP address, access times and pages clicked to analyze trends and administer the site. This information is not linked to any personal information in order to ensure your privacy. We do not use cookies or web beacons.


6 Third-Party Websites

Third-party websites may be accessed through our site, e.g. via hyperlink, for your convenience and information. Please be aware that these sites may collect personally identifiable information about you. Silva Elm is not responsible for the privacy practices of such other sites. It is recommended that you read the privacy policy of any accessed website. This privacy statement applies solely to information collected by the Silva Elm website.


7 Data Protection

Silva Elm is committed to taking all reasonable efforts to secure the privacy of your personal information.

You have a right to access any data we hold about you and you may request a copy of this by email to support@silvaelm.com providing sufficient information such as your name, email address, address, purchased License Key in order to verify your identity and protect your information.

You may also request removal of information we hold about you by email to support@silvaelm.com again providing sufficient information to ensure your correct identity. Please note that deletion of your license details may severely restrict subsequent enquiry support.

If you are not happy with our Privacy Policy or have any complaint, you may contact us via email to support@silvaelm.com giving details.

If you are in any way unhappy about the way we use your personal data, you have a right to lodge a complaint with the Information Commissioner's Office by email at https://ico.org.uk/make-a-complaint/


8 Changes to This Privacy Policy

Silva Elm reserves the right to update this privacy policy to reflect changes in our services and customer feedback. If Silva Elm decides to change this privacy policy, we will revise the "last updated" date at the foot of this policy. If there are material changes to this privacy policy regarding the personal information collected and/or in the manner in which the personal information is used we will prominently post the detail of those changes on our homepage. If at any point Silva Elm decides to use personally identifiable information collected from our users in a manner that differs from that stated at the time this information was collected, we will notify users by way of an email. Users will have a choice whether or not to consent to our using their personal information in accordance with our updated privacy policy.

Last Updated 08/May/2019